AWS Marketplace features

Get hands-on experience before purchasing, build proofs of concept, and experiment with different products from sellers by taking advantage of popular free trials and free products.

Use agent mode for a conversational discovery experience that’s purpose-built for software procurement. Describe your use case, ask questions, compare products side-by-side, and generate customized purchasing proposals. Use the AI-enhanced search to discover solutions for your use case and start evaluating your options on product pages or in agent mode.

Access thousands of customer reviews and compare similar products side-by-side to help inform your decision. Request product demos and custom pricing directly from product pages to contact sellers quickly.

Agent Mode is a conversational experience built into AWS Marketplace that helps you discover and evaluate solutions using natural language. Start with a business challenge or desired outcome, and Agent Mode asks targeted questions to understand your requirements. When you sign in, it can use relevant AWS account context to refine its recommendations.

Agent Mode draws on AWS and Marketplace data signals to recommend software, professional services, AI agents, and multi-product solutions suited to your needs. Compare products side by side, generate downloadable proposals, and explore curated recommendations, all through conversation. You can also access Agent Mode through the AWS Marketplace MCP server from your preferred AI tools.

Discover products on Claude applications with the AWS Marketplace connector or customize agent mode discovery experiences on AI applications through an integration with the AWS Marketplace MCP server. Use Buy with AWS to quickly find, try, and buy products from seller websites using your AWS account.

Review the Standard Contract for AWS Marketplace (SCMP) once, and reduce the need to negotiate contracts for thousands of products from sellers that offer the SCMP.

Private offers and Channel Partner Private Offers allow you to negotiate custom terms and pricing that are not publicly available in AWS Marketplace. To request custom pricing, you can click on “request private offer” on product listing pages, or contact sellers directly.

Express private offers automate the delivery of custom pricing based on Partner-defined terms. Simply enter your requirements, and if you qualify, you’ll receive a personalized private offer matched to your needs.

You can now buy select software in AWS Marketplace with an email or social login and a credit card. No AWS account is required. This allows the AWS Marketplace catalog to teams and organizations that do not use AWS today, from marketing agencies buying design tools to small businesses buying scheduling or tax prep software. You get a trusted catalog, simple billing, and the security of buying through AWS, with no cloud setup required.

While purchasing, you can assign a unique purchase order (PO) for each AWS Marketplace transaction. Post-subscription, you can update purchase order numbers for any future charges in the AWS Marketplace console. If you add a PO for any pay-as-you-go charges, you'll receive a monthly invoice for each purchase order. View a charge summary for each subscription in the AWS Marketplace console, including associated PO numbers, allowing you to track and manage your transactions.

Budget holders, legal teams, and line-of-business leaders can review and approve AWS Marketplace purchases directly from their email. No AWS Management Console login required. You decide what flows through automatically and what requires manual review.

If your organization runs procurement through Coupa or SAP Ariba, you can purchase from the same place you raise every other purchase order. Sign in with your corporate identity, and orders and invoices reconcile across AWS billing entities. Set your controls once and they apply to every purchase, wherever it starts.

Procurement system integrations allow you to streamline approvals and manage AWS Marketplace spend in your Coupa and SAP Ariba procurement system.

Centrally manage all of your AWS purchases from one dashboard. Easily access and process invoices for your organization's AWS purchases. Simplify your billing operations by consolidating AWS bills from multiple organizations into a single management account with Billing Transfer.

AI agents can also make purchases in AWS Marketplace and settle in USD through your existing AWS bill. Agents transact using x402, an open payment protocol for agentic commerce. Your organization stays in control. Spending limits, approved vendors, and transaction guardrails are configured through AgentCore Payments before any agent can transact. Every agent-initiated transaction is auditable through Amazon CloudTrail and AWS Cost Explorer.

Once you've selected a product, the deployment agent capability in Agent Mode can deploy it directly into your AWS environment. It reads your actual AWS setup, including your VPCs, IAM roles, subnets, and existing resources, and generates a tailored deployment plan. You review the plan, including a resource list, security findings, and estimated monthly cost, and confirm before anything is provisioned.

If a deployment fails, resources are cleaned up automatically rather than left half-provisioned in your account. Post-deployment, you receive a personalized getting-started guide using your actual endpoints, instance IDs, and configuration.

SaaS Quick Launch offers step-by-step instructions and resource deployment using pre-configured CloudFormation templates, reducing the time and resources required to configure and launch SaaS products from sellers on AWS.

Ease into commitments with flexible pricing options. Try software, pay-as-you-go, customize pricing and terms, and save with long-term commitments. For additional flexibility, you can request variable payments for professional services private offers which allow sellers to bill as work is delivered.

Spread out up-front costs by financing your AWS Marketplace purchases. Select US customers can apply for, utilize, and manage financing in the AWS Billing and Cost Management console through the financing program for AWS Marketplace. Financing is also possible through select sellers and other lenders outside of AWS Marketplace.

Launch templated Single Pane of Glass dashboards to get insights and granular visibility into your software procurement. For a high-level overview of your spend and agreements, access the procurement insights dashboard in the AWS Marketplace console.

View the status of your overall AWS expenditure and understand at a high level how AWS Marketplace spend is trending with AWS Cost Explorer. Set custom budgets and alerting to track your AWS Marketplace cost and usage with AWS Budgets. Use cost allocation tags to identify and track AWS Marketplace resource usage through AWS Cost Explorer, AWS Cost and Usage Reports, AWS Budgets, or other cloud cost analysis tools.

Private Marketplace lets you customize a catalog of pre-approved seller products that users in your organization can purchase, allowing your team to move fast while maintaining purchasing controls.

AWS Organizations allows you to create accounts and allocate resources, group accounts to organize your workflows, apply policies for governance, and simplify billing by using a single payment method for all of your accounts.

Managed Entitlements for AWS Marketplace allows you to distribute, activate, and track software license entitlements acquired in AWS Marketplace through AWS License Manager. Automate the distribution and activation of software entitlements to end-users and workloads across accounts in your AWS organization.

Checking security and compliance requirements is one of the longest phases in procurement. The trust agent capability within Agent Mode shortens that timeline by automatically gathering compliance documentation from participating vendors, mapping it to your security requirements, and surfacing gaps right inside the buying experience. As AI agents increasingly evaluate solutions on their own, machine-readable compliance data lets them assess risk without waiting on a human.